The attitudes and behavior patterns of people are part of the
A) political environment.
B) social and cultural environment.
C) competitive environment.
D) firm's resources and objectives.
E) economic and technological environment.

Question

Quizplus · Accepted Answer

The attitudes and behavior patterns of people reflect the social and cultural environment in which they exist. This environment includes the norms, values, beliefs, customs, and lifestyles of the society, which influence the way people think, feel, and act. Businesses need to understand this environment to develop products, services, and marketing strategies that resonate with consumers and align with their values and aspirations.

The Attitudes and Behavior Patterns of People Are Part of the