Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands?
A) population data
B) consumer spending patterns
C) behavioral science theories
D) consumer income
E) all would be equally helpful

Question

Quizplus · Accepted Answer

Behavioral science theories would be most helpful in predicting why a final consumer selects one of several similar brands. This is because behavioral science theories can help explain the psychological and behavioral factors that influence consumer decision-making, such as perception, motivation, attitudes, and social influences. Population data, consumer spending patterns, and consumer income may provide some useful information, but they are less likely to provide insights into the specific psychological and social factors that affect individual consumer choices.

Which of the Following Would Be Most Helpful for Predicting