The idea of a decision process implies that consumers always apply rational processes in their buying decisions.

Name: The idea of a decision process implies that consumers always apply rational processes in their buying decisions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers may not always apply rational processes in their buying decisions. They may be influenced by emotions, past experiences, social pressure, and other factors that can affect their decision-making.

The Idea of a Decision Process Implies That Consumers Always