Compared to qualifying dimensions, determining dimensions
A) are more likely to be related to whether a customer will make a purchase in the product-market at all.
B) are more likely to be related to the specific brand selected.
C) are usually much more specific.
D) Both B and C are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Determining dimensions are specific factors that influence a customer's choice of a particular brand within a product-market, making both B and C true.

Compared to Qualifying Dimensions, Determining Dimensions