The 7-step approach to market segmentation used in the text shows that:
A) qualifying needs can logically be identified once the determining needs are known.
B) profit is the overall consideration beginning with Step 1.
C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
D) submarkets are nicknamed based on their determining needs.
E) recreational vehicles in the U.S. is a broad product-market with many submarkets.
Correct Answer:
Verified
Q252: In the example for the seven-step approach
Q253: In the example for the seven-step approach
Q254: Clustering techniques applied to segmenting markets
A) usually
Q255: A cluster analysis of the "toothpaste market"
Q256: The clustering techniques that can be used
Q258: Clustering techniques
A) help sellers fine-tune the marketing
Q259: The first step in the seven-step approach
Q260: In the seven-step approach to market segmentation
A)
Q261: Ford Motor Co. asks members of its
Q262: Benefits of focusing on a specific target
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