Which of the following statements about the combined target market approach is True?
A) Combiners develop several offerings and tailor them to the unique needs of several different segments.
B) Combiners try to extend their basic offering to satisfy customers from multiple segments with a single marketing mix.
C) Combiners may fall victim to an innovative segmenter that offers a more attractive marketing mix to a segment of the combined target market.
D) All of the above.
E) B and C only.

Question

Quizplus · Accepted Answer

The combined target market approach involves trying to extend a company's basic offering to satisfy customers from multiple segments with a single marketing mix. However, this approach can lead to vulnerability if an innovative segmenter offers a more attractive marketing mix to a specific segment of the combined target market. Therefore, statement B and C are true, while statement A is not necessarily true for the combined target market approach.

Which of the Following Statements About the Combined Target Market