When Procter & Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is P&G using?
A) Multiple
B) Single
C) Combined
D) Generic
E) Clustering

Question

Quizplus · Accepted Answer

Procter & Gamble is using a multiple target market approach by offering both Pantene and Vidal Sassoon shampoos to cater to different customer segments with varying preferences and needs.

When Procter & Gamble Offers Both Pantene and Vidal Sassoon