Compared to a product-market, a generic market:
A) Is more narrowly defined.
B) Has sellers offering a more diverse set of products.
C) Can never help marketers identify opportunities.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

A generic market is much larger than a product-market and encompasses a broader range of products and services. This means that there are more sellers offering a more diverse set of products in a generic market than in a product-market. Option A and C are incorrect as a generic market is broadly defined and can identify opportunities for marketers.

Compared to a Product-Market, a Generic Market