A marketing manager has just learned about generic markets. This may lead the manager
A) to see a larger set of potential competitors.
B) to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
C) to think about new ways of satisfying the needs of her current customers.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Learning about generic markets may lead the marketing manager to see a larger set of potential competitors, which could shift their focus away from market penetration and towards product development opportunities. Additionally, they may begin to think about new ways of satisfying the needs of their current customers, making option (D) the correct answer.

A Marketing Manager Has Just Learned About Generic Markets