When looking at demographic dimensions, marketers should:
A) know that it is illegal to segment markets based on membership in some racial or ethnic group.
B) know that demographics are especially helpful in explaining why specific people buy specific brands.
C) recognize that demographics can be very useful for estimating the market potential of possible target markets.
D) understand that ethnic groups are generally homogeneous within.
E) All of the above are correct.

Question

Quizplus · Accepted Answer

Demographics can be very helpful in estimating the market potential of possible target markets. It is also important for marketers to understand the legal regulations when it comes to market segmentation based on demographic dimensions. However, it is not true that ethnic groups are generally homogeneous within, and demographics alone may not be sufficient in explaining why people buy specific brands.

When Looking at Demographic Dimensions, Marketers Should