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Marketing Research
Quiz 15: Frequency Distribution, cross-Tabulation, and Hypothesis Testing
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Question 101
Multiple Choice
________ is a test statistic that measures the association between two ordinal-level variables.It makes an adjustment for ties and is most appropriate when the table of variables is not square but a rectangle.
Question 102
Multiple Choice
The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known (or assumed to be known) and the population variance is estimated from the sample.
Question 103
Multiple Choice
________ is a measure of the percentage improvement in predicting the value of the dependent variable,given the value of the independent variable in contingency table analysis.
Question 104
Multiple Choice
________ is an average of the two asymmetric lambda values.It does not make an assumption about which variable is dependent.
Question 105
Multiple Choice
The ________ is a skewed distribution whose shape depends solely on the number of degrees of freedom.As the number of degrees of freedom increases,the distribution becomes more symmetrical.
Question 106
Multiple Choice
________ are hypothesis testing procedures that assume that the variables are measured on a nominal or ordinal scale.
Question 107
Multiple Choice
The ________ is a symmetric bell-shaped distribution that is useful for small sample (n < 30) testing.
Question 108
Multiple Choice
The ________ is used as a measure of the strength of association in the special case of a table with two rows and two columns (a 2 × 2 table) .
Question 109
Multiple Choice
________ is a modified version of the phi correlation coefficient,Φ.
Question 110
Multiple Choice
________ is a test statistic that measures the association between two ordinal-level variables.It makes an adjustment for ties and is most appropriate when the table of variable is square.