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Principles of Management Study Set 1
Quiz 7: Section 1: Innovation and Change
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Question 21
True/False
Results-driven change focuses primarily on changing company procedures, management philosophy, or employee behavior.
Question 22
True/False
The General Electric Workout is a special kind of activity-oriented change.
Question 23
Multiple Choice
In the typical S-curve pattern of innovation, small amounts of effort will result in significant increases in performance____________ .
Question 24
Multiple Choice
A technology cycle occurs whenever there are major advances or changes in the___________ in a field or discipline.
Question 25
Multiple Choice
Kodak is a company associated with photography. The company has recognized that digital photography is a threat to the future growth of the company's film business. Therefore, the company has decided to become a market leader in digital imaging. As Kodak tried to compete in this new innovation stream, it entered__________ .
Question 26
Multiple Choice
When Gregg Steiner became the vice president for Cleveland-based Pinxav, he knew the diaper-rash product manufacturer's sales were declining. At a trade show Steiner was pitching the product to some new mothers who had never heard of it. The mothers weren't convinced that they should part with their money for a new-to-them product. The inspired Steiner said, "If you're not happy with the product, I will not only give you your money back, I'll buy you our competitors' product. I'll buy you whatever other brand you want." Suddenly the women were interested, and they all plunked down their money. None of the women ever took Steiner up on his offer. So Steiner decided to make it part of his business practice. This new guarantee was an example of______________ .
Question 27
Multiple Choice
When a U.S. automaker learned that it took longer than any other U.S. car manufacturer to assemble a vehicle, it purchased newer, more flexible manufacturing systems to replace its older ones. Which stage of the technology cycle did it enter?
Question 28
Multiple Choice
Nearly all technology cycles follow the typical___________ pattern of innovation.
Question 29
Multiple Choice
In terms of innovation streams, what________occurred when customers purchased flat-screen computer monitors to replace the older, bulkier monitors.
Question 30
Multiple Choice
Kodak is a company associated with photography. The development of the digital camera forced Kodak into the innovation stream because the new imaging process was a(n) __________ .
Question 31
Multiple Choice
Patterns of innovation over time that can create sustainable competitive advantage are called _________.
Question 32
Multiple Choice
Organizational __________is the successful implementation of creative ideas in organizations.
Question 33
Multiple Choice
In the typical S-curve pattern of innovation, increased effort (i.e., money, research and development) brings only small improvements in technological performance___________ ,
Question 34
Multiple Choice
The development of the DVD player was a source of_____________to companies in the movie industry just as VHS tapes had once been.
Question 35
Multiple Choice
Creativity was needed to improve efficiency without raising costs at one automobile maker. Over the last few years, the company has successfully implemented a creative engineering program that allows its plants to produce more than one type of car from the same assembly line. This successful change to a flexible manufacturing system is an example of____________ .
Question 36
Multiple Choice
An innovation stream moves from one technology cycle to another through the process of____________ .
Question 37
Multiple Choice
When significant improvements in performance can ONLY be gained through radical new designs or new performance-enhancing materials, it is likely that a company is___________ in the S-curve pattern of innovation.