________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.
A) Operational
B) Social
C) Web-based
D) Sales force
E) Analytical

Question

Quizplus · Accepted Answer

Operational CRM focuses on automating and improving business processes related to customer-facing functions, such as sales, customer service and marketing. It includes applications like sales force automation, call center and customer service support, and marketing automation.

B, C, D, and E are not the best choices as they do not specifically refer to the customer-facing applications mentioned in the question. Social CRM focuses on leveraging social media to engage with customers, web-based CRM refers to CRM systems that are hosted online, sales force CRM is a type of operational CRM for managing sales activities, and analytical CRM is focused on analyzing customer data and behavior for insights.

________ CRM Includes Customer-Facing Applications Such as Tools for Sales