Firms can be categorized by the type of purchasing strategy they use.Which of the following usually contact familiar suppliers and place an order with the first that can meet product and delivery requirements?
A) optimizers
B) experiencers
C) satisficers
D) actualizers

Question

Quizplus · Accepted Answer

Satisficers are firms that have established relationships with familiar suppliers and place orders with the first supplier that meets their product and delivery requirements. They do not spend a significant amount of time searching for alternative suppliers or negotiating prices.

Firms Can Be Categorized by the Type of Purchasing Strategy