Hotels that cater to frequent business travellers are using what type of segmentation?
A) psychographic
B) benefit
C) geographic
D) usage rate

Question

Quizplus · Accepted Answer

Hotels that cater to frequent business travellers are using usage rate segmentation, which aims to divide customers based on how frequently they use the product or service. In this case, the hotel is targeting customers who travel frequently for business, rather than those who only travel occasionally or for leisure purposes.

Hotels That Cater to Frequent Business Travellers Are Using What