To be useful,a segmentation scheme must produce segments that meet four basic criteria.What are they?
A) reliability,flexibility,tangibility,and accessibility
B) substantiality,identifiability and measurability,accessibility,and responsiveness
C) segmentable,targetable,reliability,and homogeneity
D) tangibility,flexibility,causality,and accessibility

Question

Quizplus · Accepted Answer

The four basic criteria for a useful segmentation scheme are substantiality, identifiability and measurability, accessibility, and responsiveness. Substantiality refers to the segment being large enough to justify targeting. Identifiability and measurability refer to the extent to which the segment can be identified and measured. Accessibility refers to the ability to effectively reach the segment, while responsiveness refers to the likelihood that the segment will respond positively to the marketing efforts.

To Be Useful,a Segmentation Scheme Must Produce Segments That Meet