What is a subgroup of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs?
A) a market segment
B) a segmentation base
C) a market universe
D) a population sample

Question

Quizplus · Accepted Answer

A market segment is a subgroup of individuals or organizations with similar product needs, making it the best choice for this definition. Option B, a segmentation base, refers to the variable used to divide the market into segments, not the segment itself. Option C, a market universe, refers to the entire population or market being studied, not a specific subgroup. Option D, a population sample, refers to a small group of individuals selected for research purposes, not a market segment.

What Is a Subgroup of Individuals or Organizations Sharing One