Which of the following uses independent and dependent variables to predict the likelihood that some occurrence,such as a response or purchase,will take place?
A) predictive modelling
B) causal research
C) data mining
D) lifetime value analysis

Question

Quizplus · Accepted Answer

Predictive modelling uses independent and dependent variables to predict the likelihood of a certain occurrence, such as a response or purchase, based on historical data and statistical algorithms. Causal research, data mining, and lifetime value analysis may all use similar variables and data sources, but they do not specifically focus on making predictions based on those variables.

Which of the Following Uses Independent and Dependent Variables to Predict