What is a data manipulation technique that projects the future value of a customer over time using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers?
A) LTV
B) RFM
C) data mining
D) predictive modelling

Question

Quizplus · Accepted Answer

LTV stands for Lifetime Value and is a data manipulation technique that projects the future value of a customer over time. This technique assumes that marketing to repeat customers is more profitable than marketing to first-time buyers. By calculating a customer's lifetime value, businesses can determine how much to spend on customer acquisition and retention efforts. It helps companies to focus on customers with a higher potential value and prioritize their marketing activities accordingly.

What Is a Data Manipulation Technique That Projects the Future