The Shell Company offers a Shell MasterCard,which can be used anywhere an ordinary credit card can be used.Every time the credit card is used,the Shell Company gathers information about consumer buying habits.The Shell Company relies on which type of interactions to gather customer information?
A) store-based
B) customer-centric
C) transaction-based
D) retail-centric

Question

Quizplus · Accepted Answer

The Shell Company relies on transaction-based interactions to gather customer information, as they gather information about consumer buying habits every time the credit card is used for a transaction.

The Shell Company Offers a Shell MasterCard,which Can Be Used