Question 1

The point of learning about your audience is to use that information to tailor a document to fit the audience's needs.

Accepted Answer

Learning about the audience helps to understand their preferences, expectations, knowledge level, and interests. This information can be used to create a document that is more engaging, informative, and relevant to the audience.

Question 2

As you complete assignments, why should you consider not only your instructor's expectations but also the audience and purpose specified in those assignments?

Accepted Answer

The answer of As you complete assignments, why should you...

Question 3

Why are LinkedIn profiles a particularly useful resource for learning about one's audience?

Accepted Answer

The answer of Why are LinkedIn profiles a particularly useful...

Question 4

a good way to learn about your readers' preferences is to read documents they have written.

Accepted Answer

By reading documents written by your readers, you can gain insights into their writing styles, preferences, and areas of expertise. This can help you tailor your own writing to better suit their needs and interests.

Question 5

if you think your document will have a number of readers, you should consider writing a variety of documents addressed to different kinds of readers.

Accepted Answer

The answer of if you think your document will have...

Question 6

What mistake did McDonald's make when it printed takeout bags decorated with flags from around the world?

Accepted Answer

The answer of What mistake did McDonald's make when it...

Question 7

Chapter 5 describes three categories of audience. What are they?

Accepted Answer

The answer of Chapter 5 describes three categories of audience....

Question 8

Social-media activities can provide an organization with signficant information about members of their target audiences.

Accepted Answer

Social media activities can provide organizations with valuable insights about their target audiences such as their interests, behavior patterns, preferences, feedback, and opinions. This information can be used to tailor marketing strategies, improve customer satisfaction, and build stronger relationships with customers.

Question 9

Interviews are great for learning from your audience but not for learning about your audience.

Accepted Answer

Interviews can be a valuable tool for both learning from your audience (gathering their opinions, experiences, and insights) and learning about your audience (understanding their demographics, behaviors, and needs).

Question 10

Chapter 5 lists seven categories of cultural variables that lie "on the surface." Two of these categories of variables are political and economic. Name two more.

Accepted Answer

The answer of Chapter 5 lists seven categories of cultural...

Question 11

how do public agencies use social-media data?

Accepted Answer

The answer of how do public agencies use social-media data?...

Question 12

Although many aspects of private life and community life differ from culture to culture, in most developed countries business is conducted in more or less the same way.

Accepted Answer

The answer of Although many aspects of private life and...

Question 13

for what primary purpose do private companies use social-media data?

Accepted Answer

The answer of for what primary purpose do private companies...

Question 14

Chapter 5 suggests that, in addition to education, you should consider five other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

Accepted Answer

The answer of Chapter 5 suggests that, in addition to...

Question 15

Why are graphics especially useful when communicating with people from other cultures?

Accepted Answer

The answer of Why are graphics especially useful when communicating...

Question 16

When working with a reader who is hostile to your subject or to your approach to the subject, you should first state your position, followed by your rationale for that position.

Accepted Answer

When dealing with a hostile reader, it's more effective to first establish common ground or present evidence and reasoning before stating your position, to build understanding and reduce resistance.

Question 17

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Accepted Answer

In some cultures, it is considered impolite to present information that the listener already knows. It is important to consider the audience's cultural background when creating a document or giving a presentation.

Question 18

The following passage would be appropriate for a document aimed at a multicultural audience:
Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Accepted Answer

The passage includes cultural references that may not be familiar or relevant to all audiences, making it less appropriate for a multicultural audience.

Question 19

Chapter 5 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document appeals to the audience's interests and needs. What are the other two reasons?

Accepted Answer

The answer of Chapter 5 lists three specific reasons a...

Question 20

In considering your audience's education, you should focus primarily on the types of academic degrees readers have earned.

Accepted Answer

While considering the audience's education, it is important to consider more than just their academic degrees. Factors such as their level of professional experience, job titles, and industry knowledge should also be taken into account.

Quiz 5: Analyzing Your Audience and Purpose