Question 1

The point of learning about your audience is to use that information to tailor a document to fit the audience's needs.

Accepted Answer

Learning about the audience helps to understand their needs, interests, and expectations which can be used to create a document that is relevant, understandable, and engaging for them.

Question 2

What mistake did McDonald's make when it printed takeout bags decorated with flags from around the world?

Accepted Answer

The answer of What mistake did McDonald's make when it...

Question 3

if you think your document will have a number of readers, you should consider writing a variety of documents addressed to different kinds of readers.

Accepted Answer

The answer of if you think your document will have...

Question 4

Chapter 4 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document appeals to the audience's interests and needs. What are the other two reasons?

Accepted Answer

The answer of Chapter 4 lists three specific reasons a...

Question 5

Why are LinkedIn profiles a particularly useful resource for learning about one's audience?

Accepted Answer

The answer of Why are LinkedIn profiles a particularly useful...

Question 6

how do public agencies use social-media data?

Accepted Answer

The answer of how do public agencies use social-media data?...

Question 7

Why are graphics especially useful when communicating with people from other cultures?

Accepted Answer

The answer of Why are graphics especially useful when communicating...

Question 8

for what primary purpose do private companies use social-media data?

Accepted Answer

The answer of for what primary purpose do private companies...

Question 9

Interviews are great for learning from your audience but not for learning about your audience.

Accepted Answer

Interviews are a valuable method for learning about your audience by asking them questions directly and gathering insights from their responses.

Question 10

Chapter 4 describes three categories of audience. What are they?

Accepted Answer

The answer of Chapter 4 describes three categories of audience....

Question 11

Although many aspects of private life and business life differ from culture to culture, in most developed countries business is conducted in more or less the same way.

Accepted Answer

The answer of Although many aspects of private life and...

Question 12

Chapter 4 lists seven categories of cultural variables that lie "on the surface." Two of these categories of variables are political and economic. Name two more.

Accepted Answer

The answer of Chapter 4 lists seven categories of cultural...

Question 13

The following passage would be appropriate for a document aimed at a multicultural audience:
Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Accepted Answer

The passage uses sports metaphors that may not be appropriate or easily understood by a multicultural audience. It also assumes knowledge of business and financial terminology that may not be familiar to all readers.

Question 14

Chapter 4 suggests that, in addition to educational background, you should consider five other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

Accepted Answer

The answer of Chapter 4 suggests that, in addition to...

Question 15

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Accepted Answer

In some cultures, it is important to avoid stating the obvious or providing information that is already known to the intended audience. This can be seen as a waste of time and disrespectful. Therefore, it is important to consider cultural norms and expectations when creating documents for different audiences.

Question 16

When considering your readers' expectations for a document you are planning, it is not essential to think about the level of detail they expect the document to go into.

Accepted Answer

It is essential to consider the level of detail expected by readers in a document, as it can impact their comprehension and usefulness of the document.

Question 17

When working with a reader who is hostile to your subject or to your approach to the subject, you should first state your position, followed by your rationale for that position.

Accepted Answer

When dealing with a hostile reader, it's more effective to first establish common ground or present evidence and reasoning before stating your position, to build understanding and reduce resistance.

Question 18

Social-media searches can provide an organization with significant information about members of their target audiences.

Accepted Answer

Social media searches can reveal important information about the interests, behaviors, and preferences of a target audience. By analyzing social media data, organizations can gain insight into their audience's likes, dislikes, opinions, and behaviors, which can inform their marketing strategies, product development, and messaging. Therefore, social media searches can be a valuable tool for understanding and engaging with target audiences.

Question 19

a good way to learn about your readers' preferences is to read documents they have written.

Accepted Answer

By reading documents that your readers have written, you can gain insights into their writing style, tone, and topic preferences. This can help you tailor your writing to better match their expectations and engage them more effectively.

Question 20

As you complete assignments, why should you consider not only your instructor's expectations but also the audience and purpose specified in those assignments?

Accepted Answer

The answer of As you complete assignments, why should you...

Quiz 4: Analyzing Your Audience and Purpose