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hospitality marketing management
Quiz 8: Forecasting
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Question 21
Multiple Choice
Suppose that you are using the naïve forecasting method with trend to forecast sales. If sales have been declining by 20% per week, and this week's sales amounted to $200, what would your forecast be for next week?
Question 22
Multiple Choice
What value of the correlation coefficient implies that there is a perfect positive linear relationship between the two variables of a linear regression model?
Question 23
Multiple Choice
What are the most frequently used forecasting techniques?
Question 24
Multiple Choice
In exponential smoothing, which of the following values for
α
\alpha
α
would generate the most stable forecast?
Question 25
Multiple Choice
Which of the following is true with respect to the correlation coefficient r?
Question 26
Multiple Choice
Which forecasting method assumes that next period's forecast is equal to this period's actual value?
Question 27
Multiple Choice
Suppose that you are using the four-period simple moving average method to forecast sales, and sales have been decreasing by 10% every period. How will your forecasts perform?
Question 28
Multiple Choice
Which of the following is not considered to be one of the four basic patterns of time series data?
Question 29
Multiple Choice
What value of the correlation coefficient implies that there is no relationship between the two variables of a linear regression model?
Question 30
Multiple Choice
In exponential smoothing, what values can the smoothing constant,
α
\alpha
α
, have?
Question 31
Multiple Choice
The OM supervisor informs you, the researcher, that the data has a large standard deviation. What data pattern would you expect to observe once you generated a time series trend?
Question 32
Multiple Choice
The following sales figures show actual sales over the identified time period. What can be determined by comparing a simple mean forecast and a six month moving average forecast? December 4,000 January 5,000 February 4,000 March 4,500 April 5,500 May 5,000
Question 33
Multiple Choice
In linear regression, an r
2
of .984 implies what?
Question 34
Multiple Choice
Which is typically the most difficult data pattern to predict?
Question 35
Multiple Choice
Suppose that you are using the four-period weighted moving average forecasting method to forecast sales and you know that sales will be increasing every period for the foreseeable future. What of the following would be the best set of weights to use (listed in order from the most recent period to four periods ago, respectively) ?
Question 36
Multiple Choice
What is the statistic that measures the direction and strength of the linear relationship between two variables?
Question 37
Multiple Choice
Suppose that you are using the simple mean to make a forecast. This period's forecast was equal to 100 units, and it was based on 6 periods of demand. This period's actual demand was 86 units. What is your forecast for next period?