Which one of the following statements is TRUE of a servicescape?
A) Fresh flowers in a medical office are an example of ambient conditions for a servicescape.
B) Employee uniforms are not part of a servicescape.
C) An example of an elaborate servicescape is a Federal Express mail drop-off box.
D) An example of a lean servicescape is a hospital.

Question

Quizplus · Accepted Answer

Ambient conditions refer to the physical environment, such as temperature, lighting, and noise. Fresh flowers in a medical office are an example of ambient conditions that can contribute to a pleasant and calming atmosphere for patients. Employee uniforms are part of the physical environment and can contribute to the overall image and atmosphere of a servicescape, so option B is incorrect. Option C is incorrect because a Federal Express mail drop-off box is not an example of an elaborate servicescape; it is a functional element within a larger servicescape. Option D is incorrect because a hospital is typically considered a rich servicescape due to the variety of sensory experiences and stimuli present, such as sights, sounds, and smells.

Which One of the Following Statements Is TRUE of a Servicescape