Which of the following is NOT a concept or dimension of the servicescape?
A) Signs, symbols, and artifacts
B) Ambient conditions
C) Transaction processing
D) Spatial layout and functionality

Question

Quizplus · Accepted Answer

Transaction processing is not a concept or dimension of the servicescape as it refers to the internal operations and processes of a service organization. The servicescape dimensions are physical environment, ambient conditions, spatial layout and functionality, signs, symbols, and artifacts, and social environment.

Which of the Following Is NOT a Concept or Dimension