An organization that is using the product differentiation approach would
A)focus on tight cost control.
B)carefully cultivate its brands.
C)provide products that are similar to competitors.
D)invest more in productivity enhancements than R&D.
E)recognize that demand is more price sensitive than if using a cost leadership approach.

Question

Quizplus · Accepted Answer

A company using product differentiation would differentiate their product through unique features or branding. Therefore, they would focus on cultivating and strengthening their brand to stand out from their competitors.

An Organization That Is Using the Product Differentiation Approach Would