Unlike an emotion, which is a response to a particular environment, a _____ is more typically an unfocused, pre-existing state already present when a consumer experiences an advertisement, a retail environment, a brand or a product.
A) feeling
B) mood
C) thought
D) none of the above

Question

Quizplus · Accepted Answer

A mood is a pre-existing state of mind that is not necessarily triggered by a specific environment or experience. It can influence how a consumer perceives an advertisement, retail environment, brand or product. A feeling, on the other hand, is typically a specific response to a particular situation or stimulus. A thought is a mental process of considering or reasoning about something. None of the above is not a suitable answer as the statement specifically asks for a type of mental state.

Unlike an Emotion, Which Is a Response to a Particular