The consumer-related model of decision making which places the most focus on the process of alternative evaluation is the:
A) emotional model.
B) economic model.
C) active model.
D) cognitive model.

Question

Quizplus · Accepted Answer

The cognitive model of decision making places the most focus on alternative evaluation as it emphasizes the importance of information processing, problem-solving, and rational decision making based on consideration of available alternatives. This model assumes that consumers are active, rational decision makers who engage in careful evaluation of alternatives before making a choice.

The Consumer-Related Model of Decision Making Which Places the Most