Targeting Australian males aged between 18-34 years is a combination of demographic and psychographic segmentation.

Name: Targeting Australian males aged between 18-34 years is a combination of demographic and psychographic segmentation.
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Question

Quizplus · Accepted Answer

Demographic segmentation involves categorizing based on age and gender, while psychographic segmentation involves categorizing based on lifestyle, values, and interests. Targeting by age and gender alone is purely demographic.

Targeting Australian Males Aged Between 18-34 Years Is a Combination