Which of the following statements about the VALS framework is not true?
A) There are eight segments which divide consumers in terms of their primary motivations and level of resources.
B) VALS explains why different types of consumers often exhibit the same behaviours for different reasons.
C) The three primary motivations are taken from Freudians consumer theory.
D) 'Resources' (High to Low) refers to the range of psychological, physical, emotional, demographic and socioeconomic means and capacities that consumers have to draw upon.

Question

Quizplus · Accepted Answer

The three primary motivations in VALS (Ideals, Achievement, and Self-Expression) are not taken from Freudian consumer theory. They were developed through market research and experimentation.

Which of the Following Statements About the VALS Framework Is