Usage and purchase behaviours such as usage rate and usage situation are:
A) factual, consumption-specific variables.
B) factual, consumer-rooted variables.
C) cognitive, company-specific variables.
D) cognitive, consumption-specific variables.

Question

Quizplus · Accepted Answer

Usage and purchase behaviors such as usage rate and usage situation are factual, consumption-specific variables that describe how consumers interact with a particular product or service. These variables are typically based on observable behaviors, rather than subjective perceptions or beliefs, and provide important insights into consumer decision-making and consumption patterns.

Usage and Purchase Behaviours Such as Usage Rate and Usage