Segmentation based on one variable is rarely used and nearly all segmentation plans are in the form of:
A) dual variable segmentation.
B) hybrid segmentation.
C) complex segmentation.
D) triple variable segmentation.

Question

Quizplus · Accepted Answer

Hybrid segmentation combines multiple variables or approaches to create more comprehensive and useful segments. This method is preferred because it accounts for the complexity of consumer behavior better than single-variable segmentation.

Segmentation Based on One Variable Is Rarely Used and Nearly