When examining economic and demographic variables to compare countries' sales potential for your product,you should also consider all the following EXCEPT which one?
A) If countries depend heavily on the import of raw materials, what is the price of elasticity for the demand?
B) Consumers in some countries may more conveniently substitute certain products than consumers in some other countries.
C) Consumers in developing countries may leapfrog technologies by first purchasing the latest products.
D) Trading blocs may enhance sales potential above what is indicated in individual country figures.

Question

Quizplus · Accepted Answer

While examining economic and demographic variables, it is important to consider factors such as consumer behavior, GDP, income levels, and market size. The price of elasticity for the demand due to heavy import of raw materials is not a relevant variable to consider when comparing sales potential for a product in different countries.

When Examining Economic and Demographic Variables to Compare Countries' Sales