example of a performance measure linked to inputs or costs in social media advertising is
A) Facebook allows companies' ads to show up in pop-up windows throughout the site.
B) Facebook charges companies to create a Facebook Page for their brands.
C) Facebook staff members create ads for companies who want to advertise on Facebook.
D) Facebook charges for ads to appear along the right-hand section of a Facebook webpage.
E) Facebook charges companies every time their brand is mentioned in a user's profile.

Question

Quizplus · Accepted Answer

The performance measure linked to inputs or costs in social media advertising is the cost of ads appearing along the right-hand section of a Facebook webpage. This cost depends on various factors like audience, targeting, bidding, and ad quality. Therefore, companies need to optimize their ad campaigns to lower their input costs and maximize their return on investment (ROI). The other choices (A, B, C, and E) are not linked to inputs or costs but rather to Facebook's features or services.

Example of a Performance Measure Linked to Inputs or Costs