Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.
A) "passive receivers"; "active receivers"
B) an older demographic; a younger demographic
C) wealthy; disadvantaged
D) "active receivers"; "passive receivers"
E) disadvantaged; wealthy

Question

Quizplus · Accepted Answer

The first strategy using Groupon and Living Social Deals targets consumers who are actively searching for deals and discounts, making them "active receivers." On the other hand, the second strategy using ads in newspapers, magazines, and on TV targets a broader audience, including those who may not be actively looking for deals, making them "passive receivers."

Marketers Can Use One of Two Strategies: the First Strategy