Which of the following characteristics of electronic commerce creates customer value by contributing to place and time utility?
A) Electronic commerce makes products and services available to customers faster.
B) Comparison shopping is easier in the marketspace than in the marketplace.
C) Customers anywhere can shop in the marketspace at any time.
D) Products available in the marketspace are more easily customized.
E) Consumers can tell marketers exactly what they want in the marketspace.

Question

Quizplus · Accepted Answer

Electronic commerce provides place and time utility by enabling customers to shop from anywhere at any time through the marketspace. Option A is also correct but it does not address the contribution to place utility. Option B refers to the ease of comparison shopping but does not specifically contribute to place or time utility. Option D refers to customization, which may contribute to value for the customer but does not specifically address place or time utility. Option E refers to customer input in the marketspace, which may also contribute to value for the customer but does not address place or time utility.

Which of the Following Characteristics of Electronic Commerce Creates Customer