Question 1

Martin was recently promoted to manager a retail store.He is trying to find the best ways to add value for customers.What are some things that Martin can do to add value?

Accepted Answer

The answer of Martin was recently promoted to manager a...

Question 2

Cleo runs a tennis shop at a high-end resort.She sells an assortment of tennis rackets and accessories.She has been considering expanding into catalogue sales.What are some things that Cleo should be aware of?

Accepted Answer

The answer of Cleo runs a tennis shop at a...

Question 3

Kristal just got back from a friend's house where she thought she was showing up for a meeting to set up a book club with all of her friends.When Kristal arrived at her friend's house she was very disappointed to find that there was a table with lots of jewelry items displayed.Kristal's friend had become a salesperson for Jubilant Jewelry and was making a sales pitch to all of her friends.What form of retail does Kristal's friend work in?

Accepted Answer

The answer of Kristal just got back from a friend's...

Question 4

Connie is a new salesgirl at an upscale shoe store in the mall.Her manager,Jacqueline has been telling her that the company focuses on the in-store experience,and has been explaining to Connie her role in the in-store experience.Jacqueline says there are three experiences of which Connie needs to be aware.What are those three experiences?

Accepted Answer

The answer of Connie is a new salesgirl at an...

Question 5

Kids' Corner sells clothing designed for children.All of the tops can be matched with any of the bottoms,so parents no longer have to worry about what their child is wearing.Kids Corner has just defined the product assortment for next year,and now it needs to move to the next step in developing a product mix assortment.What does Kids' Corner need to do?

Accepted Answer

The answer of Kids' Corner sells clothing designed for children.All...

Question 6

Holly has just graduated and would like to open a retail store.She is currently trying to determine whether or not she should open an actual retail store or do something with non-store retailing.Explain to Holly the advantages of non-store retailing.

Accepted Answer

The answer of Holly has just graduated and would like...

Question 7

Barry's company has just acquired a food retailer through a merger.Barry has been put in charge of managing the food retailer.While Barry has always worked in retail,he has never worked for a food retailer; what are some of the things that make food retailers unique?

Accepted Answer

The answer of Barry's company has just acquired a food...

Question 8

Tallulah has started making sandwiches and selling them on-campus to other students.Her sandwich business has gotten so popular she is finding it hard to sell the sandwiches and get to her classes.Tallulah would like some way to sell her sandwiches without having to hire a salesperson.What popular form of retailing would help Tallulah?

Accepted Answer

The answer of Tallulah has started making sandwiches and selling...

Question 9

Mackenzie has been researching business to consumer electronic retailing.She has been trying to determine if electronic retailing really reduces barriers to entry,or if the bigger retailers still dominate the industry.She has finished her research,what did she find out?

Accepted Answer

The answer of Mackenzie has been researching business to consumer...

Question 10

Julie has been a stay-at-home mom for the past 15 years.Prior to becoming a mom,Julie was a District Manager at a successful retail company in Atlanta.Julie has just joined your company and is excited to be working again,but you realize her ideas are a bit dated.When she starts talking about the customer interface,you know you need to fill her in on some changes.How has the customer interface changed?

Accepted Answer

The answer of Julie has been a stay-at-home mom for...

Question 11

Jessica has just been hired as a manager for a new retail store.She is working on creating an effective retail strategy,but has forgotten some of the steps.Walk Jessica through the steps of creating an effective retail strategy.

Accepted Answer

The answer of Jessica has just been hired as a...

Question 12

The Nature of the Bark is a retailer that creates organic pet foods.They are located in San Francisco,but have recently figured out how to make their recipes ready for shipping.The Nature of the Bark would like to sell and ship their pet foods all over the country,and is considering electronic retailing,what are the disadvantages you could tell them about?

Accepted Answer

The answer of The Nature of the Bark is a...

Question 13

What are market makers,and how do they contribute to the growing success of B2B selling online?

Accepted Answer

The answer of What are market makers,and how do they...

Question 14

Timothy thinks that electronic retailing is overrated and a fad.He keeps telling you that people will lose interest and go back to the stores.Tell Timothy what the advantages of electronic retailing are.

Accepted Answer

The answer of Timothy thinks that electronic retailing is overrated...

Question 15

Melanie received her AirMiles card from Fly By Night Airlines about two months ago when she flew to Los Angeles.Since then she has been receiving e-mails offering her special prices on package deals to Los Angeles.What does this exemplify?

Accepted Answer

The answer of Melanie received her AirMiles card from Fly...

Question 16

Enrique works for an electronics store that frequently uses sales and promotions to set prices.Which pricing strategy does Enrique's company use? If they were to change their strategy which other main strategy would they use?

Accepted Answer

The answer of Enrique works for an electronics store that...

Question 17

Clark sells sports memorabilia at his store.He is having a problem developing relationships with customers and started to talk to his friends about it.Clark's friend Dennis told him that he should offer additional services to increase the value for the customer.What kinds of services could Clark offer?

Accepted Answer

The answer of Clark sells sports memorabilia at his store.He...

Question 18

Bethany works for a luggage retailer.She is establishing how the assortment of products affects her target markets.She knows that she has some competitors that may offer more brands,but not have the specialization that Bethany has.Within a particular product category,how can the variety and assortment of products carried by retailers be different?

Accepted Answer

The answer of Bethany works for a luggage retailer.She is...

Question 19

The Country Store,a small general retailer,is trying to determine the best mix of national and private-label brands it should carry.What are the differences between the two brands?

Accepted Answer

The answer of The Country Store,a small general retailer,is trying...

Question 20

These days more and more companies are using the internet to conduct business.In regards to retail,there are two key ideas,e-commerce and electronic retailing.How do these two differ?

Accepted Answer

The answer of These days more and more companies are...

Quiz 12: Points of Customer Interface: Bricks and Clicks