A CRM touchpoint that does not require direct interface is ________.
A) Outbound telemarketing
B) Inbound telemarketing
C) A bank's ATM
D) A customer online chat line
E) A branch office

Question

Quizplus · Accepted Answer

A bank's ATM does not require direct interface with the customer service representative or salesperson, making it a CRM touchpoint that can be convenient for customers who prefer self-service options. Outbound and inbound telemarketing, online chat lines, and branch offices all involve direct interaction with a representative in some form.

A CRM Touchpoint That Does Not Require Direct Interface Is