To use touchpoints successfully, the firm must ________________.
A) Try to identify all possible touchpoints
B) Develop specific objectives for the kind of information needed at each touchpoint
C) Figure out what kind of data are needed
D) Develop policies on how the information will be accessed and used.
E) All of the above

Question

Quizplus · Accepted Answer

To successfully use touchpoints, a firm must identify all possible touchpoints, develop specific objectives for the kind of information needed at each touchpoint, figure out what kind of data are needed, and develop policies on how the information will be accessed and used. Therefore, option E is the correct choice as it includes all the above-mentioned points.

To Use Touchpoints Successfully, the Firm Must ________________