A strategy called _________ involves a consistent investment reduction in the product.The core of the strategy involves eliminating future investment in the product so it will be eventually eliminated.
A) Product deletion
B) Product ROI analysis
C) Product banking
D) Product harvesting
E) None of the above

Question

Quizplus · Accepted Answer

The strategy described here is product harvesting, which involves gradually reducing investment and resources in a product in order to eventually eliminate it from the product line. Option A, product deletion, suggests an abrupt removal of the product from the market, whereas option B, product ROI analysis, refers to a method of evaluating the financial return on investment for a product. Option C, product banking, is not a common term in product management and does not fit the description given.

A Strategy Called _________ Involves a Consistent Investment Reduction in the Product.The