In the decline phase of the PLC, profits can be described as __________.
A) Dramatically increased due to less competition
B) About the same due to a stable but declining market place
C) Dramatically reduced particularly compared to the growth and early maturity phase
D) All of the above together
E) None of the above

Question

Quizplus · Accepted Answer

During the decline phase of the PLC, sales and market share decrease, leading to a decrease in profits, particularly compared to the growth and early maturity phases. Option A is incorrect as there is usually increased competition during the decline phase. Option B is also incorrect as a declining market place does not necessarily mean profits remain stable. Option D is incorrect as not all options listed are correct together. Option E is incorrect as there is a definitive impact on profits during the decline phase.

In the Decline Phase of the PLC, Profits Can Be