Test markets should run long enough to include several purchase cycles and thus last __________.
A) More than a year
B) More than two years
C) Less than two months
D) Less than a year
E) No one really knows how long they should last

Question

Quizplus · Accepted Answer

Test markets should run long enough to include several purchase cycles which usually lasts less than a year. Longer than a year could be too expensive and less than a year might not capture enough data.

Test Markets Should Run Long Enough to Include Several Purchase