The new product development process changed in the 1990's due to __________.
A) Increase in failure rates of new products
B) Decrease in the number of new ideas coming to market
C) Development of web based design and research
D) Increase in the cost of taking products to market combined with high failure rates
E) None of the above

Question

Quizplus · Accepted Answer

The new product development process changed in the 1990s due to the increase in the cost of taking products to market combined with high failure rates. Companies realized that they needed to adopt more efficient and effective ways of developing and launching new products to reduce the risks and costs associated with the process. This led to the development of new product development methodologies and tools focused on reducing time-to-market, improving collaboration and communication, and increasing customer involvement in the process.

The New Product Development Process Changed in the 1990's Due