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In the Continuum of Whether Something Is a Good or a Service

Question 61

Multiple Choice

In the continuum of whether something is a good or a service, there are some product and services like vacations, haircuts, restaurant meals that have _____________.


A) A large number of experiential qualities that make them easier to evaluate upon experiencing the service
B) A large number of experiential qualities that make them harder to evaluate upon experiencing the service
C) More product characteristics than service characteristics so should be called products
D) So many difficult thing to evaluate that they should be called credence services
E) None of the above

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