Which of the following statements regarding pricing objectives is most accurate?
A)Pricing objectives should never change.
B)Pricing objectives may change depending upon the relative market share of competitors.
C)Pricing objectives involve the day-to-day operations of the finance department, the marketing department, and production.
D)Pricing objectives may change depending on the financial position of the company, the segments in which it does business, including the country in which the product is sold.
E)Pricing objectives are extremely sensitive to even the slightest change in the local economy.

Question

Quizplus · Accepted Answer

Pricing objectives may change depending on various factors such as the financial position of the company, target market segments, and the country in which the product is sold. As market conditions change, pricing objectives may need to be adjusted to remain competitive and achieve profitability. Therefore, pricing objectives are not fixed or permanent and may change over time to reflect changing conditions in the market.

Which of the Following Statements Regarding Pricing Objectives Is Most