Which of the following can limit a frequent shopper program's success?
A) Frequent shopper programs are expensive
B) It is difficult to make corrections in the programs when they arise
C) It is not clear whether they increase customer spending and loyalty
D) It is hard to gain competitive advantage as programs can be duplicated
E) All of these

Question

Quizplus · Accepted Answer

All of these factors can limit a frequent shopper program's success. The cost of implementing and maintaining the program can be expensive. It can be challenging to make corrections or changes to the program once it is established. It is also not clear whether these programs actually increase customer spending and loyalty, which undermines their effectiveness. Additionally, frequent shopper programs can be easily copied by competitors, reducing their ability to provide a unique competitive advantage.

Which of the Following Can Limit a Frequent Shopper Program's