Which of the following statements about a frequent shopper program is correct?
A) Most shoppers view it as an additional card to carry and see no real benefit
B) Customers like to carry a lot of frequent shopper program cards with them
C) It is not clear whether customer loyalty is increased toward a retailer
D) A retailer needs to do massive advertising to make it work
E) Vendors need to be ready for faster replenishment

Question

Quizplus · Accepted Answer

Studies have shown mixed results regarding the effectiveness of frequent shopper programs in increasing customer loyalty towards a retailer. Some shoppers may perceive it as just another card to carry and not worth the effort.

Which of the Following Statements About a Frequent Shopper Program