Which of the following is not a method used to determine a communication budget?
A) Affordable method
B) Percentage of sales method
C) Objective-and-task method
D) Competitive parity method
E) Contribution analysis method

Question

Quizplus · Accepted Answer

The contribution analysis method is not a commonly used method for determining a communication budget. The other methods listed, including the affordable method, percentage of sales method, objective-and-task method, and competitive parity method, are all commonly used approaches.

Which of the Following Is Not a Method Used to Determine