Which of the following communication methods do consumers believe to be the most credible?
A) Internet advertising
B) Print advertising
C) Personal selling
D) Sales promotions
E) Publicity

Question

Quizplus · Accepted Answer

Consumers believe publicity (also known as earned media) to be the most credible form of communication because it is not paid for by the brand and is typically based on an objective third-party assessment of the brand or product. This can include media coverage or social media mentions from sources such as news outlets or influencers.

Which of the Following Communication Methods Do Consumers Believe to Be