Which of the following segmentation methods would be most appropriate for a retailer selling apparel to wear to the beach?
A) Geographic
B) Buying situation
C) Demographic
D) Benefit sought
E) Personality

Question

Quizplus · Accepted Answer

Geographic segmentation is most appropriate for beach apparel as it targets customers in coastal or beach-accessible areas where such clothing is in demand.

Which of the Following Segmentation Methods Would Be Most Appropriate